Wednesday, September 14, 2005

6 Reasons Your House Isn't Selling



  1. Has your house been on the market so long you need to update? Has your for sale sign been planted through snow storms and summer heat waves? If so, chances are you are victim to one of the 6 biggest mistakes that keep home buyers away in droves.

1. Your Home is Overpriced.

There is a buyer for every home, but at a reasonable price. You can ask a sky high price, but eventually you will have to accept that no one will buy a house priced above its competition. Additionally, if you manage to find a buyer at your inflated price, the property may not appraise and the buyer will walk anyway. If you want to sell your house, price your home to compete with other homes like it.

2. Curb Appeal...What's That?

Let's face it, when people picture their dream home, ugly isn't it. When people drive by a house they are either turned on or off. Other than price, nothing is more important to your sale than the exterior of your home. Paint is probably a sellers best friend, but a few bedding plants and a neatly trimmed landscape are close seconds. Take a little time and spruce the place up a bit. Ugly houses sit longer and sell for much less cash.

3. Scary Location

Location Location Location. We've all heard the rumor and I'm telling you its no rumor. Nothing will have a greater impact on your home's value than its location. If your location is less than desirable, you have a few options. The best are reduced pricing, seller financing or lease with the option to purchase. Second best are screening the problem off, distracting the problem or adding compensating features.

4. Lousy Realtor

You hired the Realtor from hell. They overpriced your home. They aren't marketing it. They aren't screening buyers. They never communicate with you. They are so difficult to work with other agents will not show their listings. Fire them, immediately. They have wasted enough of your time and money. If they will not release your listing, report them to their broker, your local real estate association and most importantly, the real estate commission in your state.

5. Ineffective Marketing

If buyers don't know your home is for sale, they can't buy it. Gone are the days of throwing a sign up and writing a 2 line classified ad. You need a multilevel marketing plan that includes weekend open houses, InfoTubes filled with your listing brochures, newspaper and trade publications advertisments, answering machine and, most importantly, exploit The Internet. Create a free webpage at places like www.infotube.net, add multiple photo's of your property, give your web address in all advertising, have working email links for inquiries, lead buyers to your front door with mapping options. 75% of all buyers begin their search for a home on their computers. If you're not tech savvy, hire someone or pay a service provider, but don't put your house on the market without a for sale sign in cyberspace.

1 Comments:

Blogger Marie said...

I love the infotube idea! It's one of those things where you say, "man, why didn't I think of that?" This was so easy to set up and my flyer looks very professional. I love having a link for even more exposure!

11:05 PM  

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